The expanded collection meets the growing demand for beauty solutions that deliver quick, yet effective results, now in cream formats for extra hydration. From gradual radiance to rapid results, the new products offer the complete glow experience for every skin type and tanning routine.
glow your own way express self-tan lotion is a clear, fast-developing self-tanner that delivers a rich tan in as little as one hour. Infused with hyaluronic acid and vitamin C, it provides deep hydration and helps brighten the skin while delivering a natural-looking glow.
addicted to the glow gradual face tan cream is a daily face moisturiser that builds a subtle, sun kissed tan over time. With its hydra-intensive formula enriched with hyaluronic acid, vitamin C and niacinamide, it supports skin health while delivering a fresh, radiant finish.
there you glow gradual tan butter is a luxurious, buildable body butter designed to hydrate and bronze simultaneously. Infused with cupuaçu butter, hyaluronic acid and vitamin C, it treats the skin to rich moisture while gradually enhancing the complexion with a luminous glow.
These launches follow the success of glow your own way® —a clear, rinse-free tan gel offering a bronzed finish with intense hydration, glow your own way next level—providing an even deeper bronzed skin finish and glow your own way shimmer—a radiant, gradual tan gel that combines subtle sparkle with long lasting moisture and skin enhancing ingredients.
Ethical, Effective, and Effortless Beauty
All b.tan products are vegan, cruelty-free and free from harsh chemicals, underscoring the brand’s dedication to ethical, accessible beauty. Designed for effortless application and packed with powerful skincare ingredients, the range continues to resonate with consumers looking for products that align with their values and lifestyles
For more information, visit btan.rocks or discover the full glow your own way® range in-store and online at Ulta Beauty and other select retailers.