As age anxiety grips Generation Z, preventative skincare and anti-ageing treatments are booming, including all the beauty tools available. From anti-wrinkle straws to face taping, the anti-ageing accessories fads of the driving Generation Z are highly varied and fast-moving.
Driven by the introduction of various tools such as Gua Sha and Ayurvedic Kansa wands, facial massages and face yoga, for example, are on the rise. Cooling treatments such as cryo sticks or a hyaluronic melt treatment, for example, are also arousing the interest of this generation. Online search queries for LED light therapy also increased significantly compared to the previous year and LED masks or red light therapy wands are attracting a lot of attention. Light therapy is often combined with microcurrent (EMS) to achieve firm, contoured and evenly rejuvenated skin.
Celebrities should not be left out of the hype surrounding all these tools either: Hailey Bieber, for example, uses the Korean Medicube Age-R Booster alongside her own Rhode facial care line to achieve the ultimate glow. And, of course, new, even more effective tools follow on a regular basis. However, if you want to work the market cleverly and comprehensively and thus exploit the full potential of age anxiety, you also offer the right skincare products in addition to the tools - as NuFace or Face Gym, for example, but also Rosental does with its EMS Gua Sha skincare routine.